They did that last year too, and you get a whole load of pressure selling to subscribe iirc, and the mag is plop! I won't be bothering personally.
Yeah I saw this email too... thought about phoning but knowing my luck they'll have a lovely sounding woman on the phone who'll entice me into a years subscription. Other than that not a bad deal.
I subscribe to bike and a few others and have done for two years. I have been considering cancelling it now for a while. I'm fed up reading about the tiger 800 and they seem to be headed towards a more middle of the road, socially acceptable, speed is a big no no editorial path. Still the odd good article but I generally read a mag in a day or so after I get it. Still haven't finished last months bike and have the new one which surprise, surprise is about all rounder bikes. I think I'm more fast bikes and superbike.